It is important
to plan your marketing strategy early and decide what promotional material
you will need before, during and after the exhibition.
Many
exhibitors let their current customers know where their stand
is located a few weeks before. You can do this through an
advert on your website, an email campaign or a direct mail
shot, it is also a good idea to remind people of any special
offers you will be offering on the day. No matter what your
budget there are always ways to maximize your success, a
printed brochure, leaflets, mail shots, email campaigns and
web advertising are all ways to generate visits to your stand.
At
the Show - A Good Impression
Make sure your stand is eye catching. Displays can be enhanced
with lighting or high quality AV presentations and graphic
displays these can provide an impressive company overview
and will bring your products or services to life. Alternatives
for those on a budget include pop up displays, banner stands
and posters displays.
A lot of visitors to the exhibition will
be seeing you for the first time and it is important that
they remember you and your products. A good way to do this
is to give out a brochure or a promotional leaflet,
this works even better if your business card is attached.
Make sure that all of your business stationery is up date
and your logo and identity remains consistent throughout.
People
will want to order from you on the day so make sure you have
enough order forms to hand.
Make sure all your staff are appropriately
dressed and where possible, are wearing printed T-Shirts,
this is an ideal way for you to convey a professional image
of your company.
Customers
like to take gifts home from exhibitions. This can include
anything from a box of chocolates, a CD ROM or a free product
and don't forget the promotional
merchandise, all prominently displaying your company
logo and contact details.
Keep a record of all customers who
have taken an interest in your stand, try to take down as
many names, addresses, phone numbers and e-mail addresses,
as you possible can. This will help you in the next section.
After
the exhibition - Follow Up
Don't let all of your hard work during the exhibition go
to waste. Following the exhibition, make contact with all
those clients who took an interest in your products or services.
You can contact them via a mail shot, an e-mail campaign
or even a simple phone call. Make sure your website is up
to date, you want to reinforce the good impression you made
at the exhibition.
A successful exhibition or trade show takes a lot of planning.
To help facilitate, invest in creative ad
specialties to help get the word out. But on the day
of the trade show, you'll need something exciting. Customizable
slot machines are great because they reinforce your company
name. A money
blowing machine or robot
novelties also help to advertise your booth to passerby
and making a good impression on potential clients.
About
the Author:
inspiredexhibitions.com Specialists in
custom built exhibition stands and stylish retail interiors.
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