5 Tips for Getting the Most Out of Exhibiting
at Trade Shows
Successful
trade show exhibitors know that a good display starts long
before the show. From the very first ad
specialties discussion held months earlier through the
planning stage, it's going to be a busy time. You'll want
to prioritize, thinking ahead and ordering your customizable
slot machines and other custom display elements early.
Large items like a money
blowing machine require a bit of planning and should
be considered early on as well. But don't let smaller items
like robot
novelties wait until the last minute. With organization
and thought, you'll get a great trade show exhibition every
time.
Exhibiting
at trade shows can be a cost-effective way to generate business,
whether you are a new entrepreneur or have been in business
for years. Some exhibitors, however, do not experience the
success of others. The success of the exhibitor is the responsibility
of the exhibitor, not the trade show organizer. The organizer's
responsibility is to promote the show, fill the exhibits
and fill the show with large numbers of visitors. Being at
the right show for your business is the first step. Attracting
visitors to your exhibit is the next step and may be a challenge.
Once the visitor is there, getting them to buy your product
or service, or agree to a future contact is another challenge.
Bring to mind a time when you either participated at a trade
show or were a visitor at a trade show what attracted you
to an exhibit, and what turned you off?
Here are 5 success
tips that will assist you in enhancing your experience as
an exhibitor at your first or next trade show.
1. Seating.
Sitting on a barstool will keep you at eye-level with most visitors.
Avoid chairs at regular height as it creates a sense of distance
between you and your visitors, thus breaking rapport with
them.
2. Create gender balance. Balancing the number of men
and women in your exhibit will help ensure your visitors
feel comfortable during their visit. An exhibit staffed by
all men or all women may not be as inviting to the opposite
sex. In addition to gender balance, when possible, have different
ages of staff at your exhibit to ensure that visitors can
relate to the staff at your exhibit.
3. Less is more when
it comes to displaying your literature - it is better to
replenish your materials frequently than have a disorganized
surplus at any one time. Large piles of flyers or show-special
handouts may appear to some visitors that no one has taken
an interest in your materials. Store large quantities of
your handouts and flyers under your table and only display
short, smaller piles at any one time.
4.
Offer carry
bags. Many visitors collect a multitude of samples,
brochures, and business cards during the show. Offer them
a carry bag that displays your company logo. Not only will
you appear as the hero for giving them a handy carry bag,
you will also have your name/logo displayed at the show
while people carrying your bags are browsing the other
exhibits.
5. Use a photo. Put a head-and-shoulders photo
of yourself or a photo of your product on your literature.
These photos will help visitors remember you when they
browse through your materials at a later date. Many visitors
collect a multitude of flyers and brochures during the
show and when they get back to their office, they sift
through each piece, usually tossing away what they don't
need. Having your photo on your materials will help them
reconnect with you again.
About the Author
Michael Losier, a Law of Attraction
Trainer and author, supports people in understanding and
practicing the Art of Deliberate Attraction, so they can
have more of what they want and less of what they don't.
Michael has been applying the principles of Law of Attraction
for many years and enjoys a wonderful and rewarding life
in the city of Victoria, BC, Canada. He facilitates a number
of in-person Law of Attraction seminars as well as Teleseminars
to a worldwide audience
For more articles by Michael Losier,
Teleclass information or to purchase the book, Law of Attraction,
The Science of Attracting More of What You Want and Less
of What You Don't, visit http://www.LawOfAttractionBook.com
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